A framework for successful cross-cultural business negotiations and a win-win outcome. ©Eleonore Breukel www.intercultural.nl Negotiating is a process in which two or more people discuss common and conflicting interests to reach an agreement of mutual benefit. Using a framework can help you take appropriate actions before and during negotiations and to anticipate your counterpart’s approach.…
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Nobody speaks European © Eleonore Breukel – www.intercultural.nl Juliano, an Italian blue jeans manufacturer enters the trade fair in the International Fashion center in Barcelona together with Klaus, his German distributor for Northwest Europe. Juliano comments, “What a wonderful show, full of bright colors, loud music and lively conversations between the stand holders and their…
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Is there a Dutch identity? Is there respect without titles and formalities. The multicolored Dutch manage to combine royal glitter and soberness. They place their King in the middle of the egalitarian society. Together they guarantee freedom and democracy. © Eleonore Breukel and Marcelo Baudino Who are the Dutch? The Argentinean born Queen Maxima of…
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Nobody speaks European By Eleonore Breukel www.intercultural.nl Part 1 of 4 articles on the European Union Northern Europe If the name “European Union” gives you the impression that the countries of the EU really form an internal union, you are unfortunately mistaken. Visit a European expo or fair and you’ll soon find out. The Polish…
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Insights into the American business world By Eleonore Breukel Intercultural Communication bv www.intercultural.nl How we look upon and judge the lifestyle and workplace of other cultures depends on how we view the world from our own cultural background. American Society The Federal Government of the United States of America is located in Washington D.C. Each…
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Rajesh Kumar Associate Professor of International Business Strategy University of Nottingham Email: Rajesh.Kumar@nottingham.ac.uk Mindsets play an important role in how members of a social group perceive a situation, respond to it, and manage their interaction with group members and those outside of their immediate circle. The members of a cultural group are often not consciously…
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